Should all businesses become 'open source'?
Posted Monday, 23 May 2011

We had an interesting discussion started by Perry Manku on our ‘netLinked – London’ group on LinkedIn.  She asked whether we should consider...Applying the principles of ‘open source’ to business - Should all businesses become 'open source'?

Here’s the link to the article that Prompted Perry’s discussion

http://webdesign.opace.co.uk/blog/open-source/applying-the-principles-of-open-source-to-business.

I am a fan of ‘Open Source’ and this started me thinking how the principles of Open Source manifest themselves in what we are doing at netLinked...

So what do we do to encourage such ‘open source’ approach to business ? A fundamental aspect of netLinked philosophy is we do not have 'sector exclusivity'. So if you attend a netLinked meeting you will very likely meet others from your sector, there is no lock out. Join a netLinked group on LinkedIn and you’ll meet, and ideally, connect with others from your sector. We believe this is good, very good, this was a conscious decision and many guests to our meetings will have heard Steve and I say – ‘go talk to that competitor – you both have something unique about you and your business, you have things to share with each other – see how you can collaborate and see if you can grow your associate network’.

Just because your business may be small does not mean your business is not excellent, and networking is a tremendous vehicle for identifying associates from suppliers, customers AND competitors. Networking is not only about sales, have I mentioned networking and recruitment ... ;)

As for sharing best practice – we lead by example, all our LinkedIn training courses (operational and strategic) and LinkedIn tutorials are regularly reviewed, maintained and available free of charge to our subscribing members.

However, this is where my belief in the ‘open source’ model as the purists would define it, starts to get challenged. You will notice I say our ‘subscribing’ members get access to our training. I can’t go all the way and support the principle that ‘open source’ assets or services should be free. Putting together a high calibre product and service like netLinked (or a CRM package/Content Management System etc) takes time, effort and incurs cost. Moreover we are by necessity continually investing in the development of our products and services. And you can’t do all this for free, so netLinked members pay a subscription for access to the various benefits. I may also add that I am entirely comfortable with my expectation that my business should show a profit, that’s good too, of course we are equally driven to ensure our members get value for their money and ROI.

I am pausing for a moment to see if my heretic views get me cyber whacked by the Open Source faithful ;)

Phew - OK – I’m still typing, although... my satellite tv channels are all in Italian, the decimal point on my mortgage seems to have moved to the right and someone’s trying to deliver a ton of silage I allegedly ordered from organicsRus !!


 
 
What is it with these ‘QR’ codes then....?
Posted Monday, 16 May 2011
I keep seeing more and more business cards, posters and marketing collateral with these two dimensional (2D), square, bar codes. I am very familiar with conventional, one dimensional, barcodes, found on .... well... everything. These are simple encodings usually of a product number. 

There are a number of specifications for 2D barcodes, arguably the most popular type I see are the ‘QR’ codes, identifiable by the three ‘finder’ orientation squares in three corners. 
The advantage of a two dimensional code is that you can encode more data, much more data. 1D barcodes can hold up to about 18 characters, whereas the 2D ‘QR’ code specification allows for up to 7089 numeric characters or 4296 alphabetic characters, and you can mix alpha and numeric characters. 

QR stands for ‘Quick Response’ codes, originally developed by Denso-Wave a subsidiary of Toyota, the code can be read quickly and accurately, with QR code reading software being widely available for mobile computing devices. The specification is now in the public domain and available licence free – hence the proliferation of QR Code reading applications and the increasing support for QR codes in operating systems like Google’s Android. 

You can find plenty of free to use, web based, QR code generation sites through google, here’s a link to the one I used http://qrcode.kaywa.com/ 

So what uses are there for QR codes? Gazillions – that’s a lot :D QR codes on business cards carry contact details and this is usually a URL, a good idea would be to use the URL for your LinkedIn profile. But with such a large data capacity and encoding that can be created for any text or data you wish, more creative uses are coming forward – not just for marketing, I read of people putting QR codes on grave stones as a way to share additional information and unite mourners. 

So... what next, 3D...4D bar codes ? Well .... yes. Although it’s not 3D as you might think, here the 3rd dimension is the addition of colour. And the 4th dimension? Well that is ‘time’ and if you SciFi Trekies and Hoovians don’t believe me.... here’s an example of a 4d barcode http://2d-code.co.uk/4d-barcodes/
 
 
How to Build a Pipeline of Leads with LinkedIn
Posted Thursday, 12 May 2011
Here are our Top Tips on how to grow a pipeline of leads for your business, using LinkedIn.  To find out more about how to do this, come along to one of our meetings, just click on the Groups button on our website.

  1. Profile, Profile, Profile, build a robust, comprehensive profile for you and your business
  2. Build a network of at least 500+ connections
  3. Strategise your LinkedIn use, have a purpose and clear objectives for being on he site
  4. Utilise the ’Network Update’ once a week minimum to stay in touch and inspire your network
  5. Join and actively participate in at least 30 relevant LinkedIn groups
  6. Understand who are the members of each of the Groups and identify any that might be useful to your business
  7. When you attend a ‘face-to-face event such as a conference, a network meeting or seminar, ensure you use the business cards you collect to make new connections on LinkedIn and continue your conversations
  8. Your LinkedIn Group activity should be based on ‘helping’, answer questions, share knowledge and create a reputation as a ‘knowledge expert’
  9. Do not just blatantly ‘sell'
  10. Add value to your clients and potential clients by identifying their business problems and  helping them solve them, then request testimonials based on the quality of that help